How not to sell cookies...

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Browsing the shelves in Tesco recently, something caught my eye on a bag of 'baked in store' cookies: a tempting glimpse at the entire range of choc-chip treats available.

Subsequent to purchasing, I scanned a pack and went crazy with the colours; I couldn't help myself. I thought it a shame for such mindless drivel to go unnoticed.

There's nothing strictly wrong with what's written; it's just uninspiring. It's remarkable that someone could be paid to write descriptions of delicious baked goods - and fail.

How hard can it be? Surely there's more to be said than 'soft baked', 'decadent' and 'indulgent'. In 12 lines, the word 'chocolate' is used nine times. It's OK, we get it, they have chips.

Having said all this, they really should've just stuck to the 'indulgent' formula throughout. The few departures that were made turned out disastrously:

"Chocolate which melts to give a pool of decadent chocolate..." - well, that's imaginative.

"Belgium Belgian chocolate with a unique sweetness rather that than a bitter taste..." - fuck off, Tesco.

It seems an utter waste of time and ink. And to reiterate, someone is most likely paid a tidy salary to churn out such twaddle. It's enough to make you sick.